Digital product designer with a business mindset
My expertise
🕵️♀️
User research & Data
Before diving into anything, I need to understand context including the problem, needs and our audience.
With Product Manager I’m a tandem for product discovery – what is the best thing to build?
Product discovery, Opportunity solution tree, Usability testing
Notion, Zoom, Confluence, Miro, SQL, Amplitude, GA, Hotjar✏️
UX Design
I believe that useful and easy to use product is one of the company’s greatest weapon.
All my design work is evolving around user, as well as I always have business goals and technical contraints in mind.
Mar-tech (CMS, DXP), HR-tech, Health-tech, Sketching, Prototyping
Figma, Balsamiq 🍱
Design systems
Having a design system can help to keep your designs consistent and once implemented, it’s a great money saver.
I’ve spent over 2 years working on design systems, I´ve helped to create it, expand it and manage it.
Figma, Storybook🎨
Visual design
As a former graphic and webdesigner, I have an eye for visuals and aesthetics as well as I understand universal design principles.
Products must be functional and easy to work with, but also beautiful.
Figma🎯
Strategy
I love to co-create UX strategy and high level goals with metrics how to measure the success.
One of my favourite frameworks to work with is OKRs.
OKRs, UX metrics
Miro, PerdooSee my work
Building a smart talent database in Nelisa
Nelisa’s ambition is to source the best talent and provide them to companies. My objective was to find ways how to grow the pool of talents companies can choose from by optimalization of ways how those talents interact with Nelisa and prompting them to create profile so that they end up in the database.
? Ask for invitation or walkthrough 🙂
Marketing Automation
Most marketers love to create and detest repetitive work. Just as many of us, too. Automating simple or advances scenarios like sending sequences of emails based on chosen parameters is a marketers’ lifesaver. But it tends to be too complex, technical and with a steep learning curve. That’s what we’ve improved in this project.
Digital Experience Platform
I’ve dedicated almost 2 years to studying marketers’ way of working and mastering the perfect all-in-one tool for them. A digital experience platform contains contact management, an email hub, forms, and more with advanced functionality of dynamic condition making.
Xperience design system
I helped to create a set of atomic tokens (colors, typography, shadows,…), and decision tokens. Based on these I created components and other more complex compounds while defining rules on how and when to use them.
Sentiment analysis for written content (AI)
AI-powered tools can be super helpful for dull and repetitive work but also to help create or perfect any content. Designing and implementing a sentiment analysis tool was a great experience but also a challenge.
I’m interested in
how technology can improve our lives
science
improving social services
rethinking education
making single purpose product stellar good
quality over quantity
At work I seek for
product-led company ? team spirit ? remote-friendly ?
experiment & data-driven mindset
transparency & no ego bullshit
respect and empathy
flexibility & balance
Currently…
…reading Continuous Discovery Habit by Teresa Torres and Tools of Titans by Tim Ferris (this one is looong)
…next thing on my to-do list is to enjoy summer!
